A lifelong migraine sufferer, Emilie Davidson Hoyt learned at an early age how natural ingredients can positively affect the body and mind.

Beginning in her early childhood, Emilie suffered from migraine headaches so severe that she would temporarily lose her ability to speak and see. In fact, one high school teacher remarked that because of the attacks, she would never succeed in college or any kind of advanced job.

Doctors were unable to effectively prevent or ease Emilie’s migraines; in fact it was a gift from Emilie’s father that provided the most comfort, and ultimately gave way to her vision for success. A frequent business traveler, Emilie’s father would bring home soaps as a token of his trips. One lavender soap in particular eased her pain so much that she placed it beneath her pillow every night to help her sleep. It was with this discovery that she gained an interest in natural healing products and the desire to share this knowledge to help others.

In 1997, Emilie defied the dire prediction of her high school teacher and graduated from Pepperdine University. She then spent two years in the fast paced world of public relations, but retained her passion for aromatherapy and fostered a growing interest in skin care. 6PM Coupon Code Before long, interest turned into action, and Emilie started LATHER as a small line of pure olive oil-based soaps. The soaps quickly gained a cult following, and the company soon grew from a two person operation into a full-fledged business offering products for the body, face, hair, and home. Emilie opened the first LATHER store in Pasadena in 1999; today, others stand in Atlanta and Scottsdale. Beauty boutiques, spas, and hotels also carry LATHER, helping to share Emilie’s vision worldwide.

“LATHER really means everything to me,” says Emilie. I have found an outlet to follow a deep passion, and I find that this is what really drives me – to have a company and products that really do make a difference.”
Emilie presently lives in Pasadena, California with her husband, Rob, and children Ellie and Lewis.

To learn more about Emilie, follow her on Twitter @HoytEmilie, or check out her Huffington Post column where she regularly posts about natural, healing ingredients.