Known for its stretch of beaches along the California coast, Long Beach is home to LATHER at 2nd and PCH. Known as California's "Little Italy on the Bay," it's the perfect place for paddle boarding and gondola cruises. This social hub offers a community gathering place with spectacular views and contemporary architecture. Built in 2020, the store's modern design with an exposed ceiling that's simple and chic. Natural elements such as moss and natural wood add a lush feel to this location. Be sure to contact Tomi Yamamoto at our Long Beach location for the best of clean beauty. With 345 days of sunshine every year, this location will have you looking towards brighter days ahead.