Feel Real

Did you know? Synthetic fragrance is a man-made scent that's generally created in a lab, often using toxic chemicals, such as phthalates, petroleum and natural gas byproducts. Yep, you read that right.

If you take a cursory glance at the personal care products in your bathroom, you'll notice a majority of them have “fragrance” listed as an ingredient. That's because 95% of the beauty industry still uses synthetic fragrance, despite its harmful health implications and blatant dangers.

Even scarier? The fragrance industry is entirely self-regulated. It undergoes absolutely zero federal regulation. Translated, this means when a brand lists the blanket term “fragrance” on a product, it's legally protected from having to disclose the ingredients.

At LATHER, we’ve pledged from the very beginning to never use synthetic fragrance in any of our products. But we aren't stopping there. We are 100% committed to educating our community on the fragrance industry's secrets. We believe you have a right as a consumer to know exactly what’s going on your skin. We work hard, using advanced resources and technology, to bring you, our community, products that make you feel real in your own skin.

Join us on our mission to eliminate synthetic fragrance.